Have you ever gone back and forth while trying to decide what type of pizza you want?
If you have, Pizza Hut has come up with a way to give you customized recommendations for your perfect pizza – and it only takes 2.5 seconds. The pizza chain is giving customers in the United Kingdom a look at what it calls the “subconscious menu.” It’s a tablet-based menu that tracks patrons’ eye movements while looking at a variety of toppings on the screen.
Of the 4,896 possible pizza combinations, the menu will recommend one based on the topping or toppings customers looked at on the tablet screen the longest.
“This menu innovation really is ahead of its time,” a Pizza Hut spokesperson said.