Items filtered by date: February 2017

fish during lent fish fillet 1280px fe1849257b044bffb542033ae836085bLent, once just a four-letter word for restaurant-goers, is no longer oven-baked fish sticks or tuna sandwiches.

Nowadays, the more savvy, transparency-thirsty consumer wants more from their favorite restaurants. Not only do they want quality seafood selections during Lent, they may also have questions about its origin or about its preparation.

Over the past few years, seafood consumption has spiked as a whole and it continues to surge. This is due to a number of factors, including the growing “foodie” community with daring palates and seafood being viewed as a healthier option when compared to other foods. 

Let’s not forget, many people choose seafood for religious reasons, as well.

During the Lenten season, the 46 days between Ash Wednesday and Easter, several restaurants woo their diners with special promotions and limited-time menu features.

A few examples of restaurants offering up seafood for Lent include, but not limited to, Walk-On’s Bistreaux & Bar serving a Ahi Tuna Burger; Tony Mandola’s Gulf Coast Kitchen serving Texas Striped Bass, Quiznos serving a Lobster & Seafood Scampi Bake, and Krystal serving a Shrimp Po’ Boy.

Krystal took it a step further this Lenten season. Teaming up with King & Prince, Krystal is offering a chance to win a grand prize Golden Isles Getaway to the King and Prince Resort and a chance to win 1 of 25 $10 Krystal gift cards. Participants can enter to win when they try the new Shrimp Po’ Boy.

So what do you have in store for your diners this Lenten season?  This is the perfect time to tweak your menu to offer unique seafood alternatives. To get started, download King & Prince’s free e-book and receive a special double down coupon (save up to $1500 on popular King & Prince seafood products) as a gift.

For more King & Prince rebates, interesting blog posts. and access to valuable, downloadable foodservice rebates and offers, visit/register at for FREE.