Attract Diners To Your Restaurant With King & Prince Seafood

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kp lent 2018 recipe web images 1192x542 lobster toastSpring is just around the corner, which means it’s time to clean house!

In other words, it’s time to re-evaluate your menu, omit low-selling items, and replace them with new and exciting dishes.

With consumers being more health-conscious than ever before, perhaps you should consider protein alternatives such as fish and seafood. Especially during the month of March, as many are observing Lent.

Some interesting stats that may drive your decision include (King & Prince Seafood, All Aboard Lent whitepaper, 2018):

  • 63% of consumers consider seafood to be healthier
  • 65% of consumers eat seafood at least occasionally
  • 30k social media posts feature seafood in March, at the start of lent

Given those numbers, it’s only one thing to do - seize the opportunity.

Attract new diners and "wow" your regulars by menuing healthful, flavorful seafood items. This will not only boost your revenue, you will win over consumers seeking flavorful, nutritional meals.

Below, you will find a few tips to help you lure diners using the “protein of the sea” - seafood.

Create Excitement

Offer limited time promotions and incentives to encourage health-conscious diners to visit your establishment, and try your new seafood entrees. Another strategic way to create buzz is to involve your regulars - create a survey allowing them to offer their input on new seafood menu options. Make them feel like they are a part of your restaurant family.

Innovation Is Key

kp lent 2018 recipe web images 1192x542 pan cod

Think culinary mash-ups. Pair various ingredients to create palate-stimulating flavors and textures. Take a simple, familiar dish, one that your diners are comfortable with, then add seafood and a little twist.

Variety and Experimentation

There is a plethora of seafood choices to experiment with - salmon, shrimp, clams, mussels, crab…and the list goes on and on. While those mentioned are very common, why not incite adventure? Take things a step further and choose unfamiliar fish and seafood to capture the attention of your diners.

Tell All

With the heightened urge “to know”, consumers are curious about their food - the backstory, where it came from, how it was raised, and any health benefits. Become well-versed about the foods you serve, and share that knowledge with your diners.

In hopes these tips will help you increase traffic and sales, the bottom line is this - the goal is to create great-tasting food to keep your diners happy, old and new.

That said, head over to to download and take advantage of our latest King & Prince rebate offer. Simply login to your FSP account (or create a FREE account) to save up to $750 on King & Prince’s broad seafood portfolio.

This offer ends April 30, 2018 (must be postmarked by May 31, 2018).

To stay up-to-date on our latest rebates, special offers, and blog posts, subscribe to our newsletter and remember to add to your bookmarks.

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