The holiday season is thee, or at least one of the busiest times of year for restaurants and bars.
From Halloween in October to New Year’s day, both holidays present a great opportunity to increase your bottom line through the promotion of menu specials such as dessert cheeses and holiday-inspired drinks, and utilizing your space for company holiday parties and gatherings.
Holiday parties offer major benefits, including but not limited to, attracting new customers, catering to existing clientele, building relationships with local businesses, and providing an opportunity to experiment with your menu. Remember that this is the season for autumn flavors and fall harvest produce.
You can’t go wrong with seasonal soups and stews stocked with hearty fall root veggies such as carrots, parsnips, turnips and potatoes. Don’t forget the earthy autumn spices we all crave – cinnamon, nutmeg, cloves, and allspice.
Soups, stews, chilis, and casseroles are great to have on your menu, but not suitable for holiday parties; people at parties are likely moving around. They’re looking for appetizers and finger-foods - something they can eat while moving around, like tarts, bites, pies, and croquettes. Also, cheese plates are huge!
According to IRI (latest 52 weeks ending Oct. 30, 2016), Brie exhibited a strong seasonal sales increase during the Thanksgiving and Christmas holidays.
A great example is Président Brie’s Autumn Cheese plate, where corporate chef, Warren Katz paired Président Triple Crème Brie with Mushroom Ragout. Chef Katz said, “A classic pairing with mushrooms is cream. Nothing is more creamy than our Président Triple Crème Brie.”
Now that you have a few ideas for your menu, it’s time to make moves to increase foot traffic and promote your venue space as the place to be this holiday season.
Here are a few actionable tips to keep your venue filled throughout the holidays.
- Start advertising early. Halloween is here, but now is the time to start promoting events,
- Offer special catering services. Besides company parties, there are several types of celebrations taking place during this time of year, including engagements, weddings, baby showers, and family gatherings.
- Offer and promote the purchase of gift cards to your establishment.
- Throw and promote a holiday party for your restaurant. This will create buzz and afford diners, existing and potential, the perfect opportunity to get an up close and personal look at your venue, meet your staff, try menu items, and sample beverages.
If you’re interested in adding cheese plates to your holiday menu, head over to FoodservicePromos.com (login or create a FREE account) and download the money-saving Président Brie rebate. Save $4 on every case - up to $500! – on the #1 brand of Brie in France and the U.S.
This OFFER ENDS December 31, 2017 (must be postmarked by January 31, 2018).
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