Put a twist on tradition with holiday desserts

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1There’s no question that the holidays bring out more people, and Darren Tristano, Technomic executive vice president, says that higher foot traffic for shopping means a likely increase of sales for restaurants.

“If shoppers are going in and out of stores, they’ll stop at a restaurant. For many, it’s a part of the holiday shopping tradition,” said Bonnie Riggs, restaurant analyst, NPD Group.

And while some look to traditional favorites, many consumers see the holidays as a time to celebrate with something special...

Fifty-nine percent of consumers agree that some desserts are better for special occasions, reports Technomic’s The Dessert Consumer Trend Report.

Eighty-four percent of consumers are open to new flavors, and 69% want new flavors at restaurants, making LTOs and seasonal changes great opportunities, says Mintel. “New or limited-time-only options can keep consumers interested and capitalize on the emotional cues that go along with holiday dessert occasions.”

Enjoy the holidays with a bit of tradition and a little twist. You’ll touch your customers’ emotions while you entertain their imaginations.

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