Food Service Promos Blog

Food Service Promos Blog

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restaurant-690569 960 720Let’s face it, running a restaurant (or any kind of food business for that matter) in the 21st century, means going beyond managing inventory and making sure the look of the wait staff is uniform.

It means taking advantage of technology. It means keeping an eye on food-conscious, customer review sites, being bombarded with data and analytics about any trend you can think of, dealing with brand ambassadors, and offering services outside of your likely comfort zone. And it doesn’t stop there. Don’t forget about your employees. Now more than ever, there is a greater demand for “work-life” balance.

Again, welcome to the 21st century!

In order to run a successful restaurant, you’ll simply need to add certain activities to your to-do list. Two being, trying to understand the diners you serve and being creative and open-minded in your efforts to gain their trust and consistent business. As you may have noticed, the word ‘millennial’ has been left out. This is because millennials are not the only generation reaping the benefits of what technology offers the restaurant space. Diners of all ages, ethnicities, and backgrounds rely on technology to guide their dining choices.

It may sound daunting, but it’s up to you, the restaurant owner, to embrace the digital revolution. Below are just a few implementations and “nuggets” of information to keep in mind when thinking about enhancing your business and your brand.

1 – Because food in and of itself has become such a trend. Diners are looking for a blow-your-mind culinary experience. The foodie revolution has arrived and there is no end in sight, which means, if your establishment has the capacity, you must take chances. Not only are diners more adventurous, they are also mindful of the quality of food being served and are becoming well-versed in regards to food ingredients. Be prepared to answer specific food-related questions.

2 – Social media is one of the most important vehicles when it comes to communicating with your diners. Remember, it’s your brand we’re talking about. Diners have no second thoughts about sharing their dining experience via social media. They share their likes/dislikes, recommendations, and photos with ease. As a restaurant owner, keeping your social profiles up-to-date is a great start. Additionally, it’s a good idea to think of social media as a direct communication line, as it allows you to assess what your customers are saying and be the first to address any issues that may arise. Or, respond to any praise. The takeaway here is to encourage diners to share; it will make your job a little easier.

3 – Speaking of social media, if you have a brick and mortar establishment, consider offering free WiFi. This plays into the overall culinary experience. Aside from mobile phones, it’s not uncommon for diners to pull out a tablet or even a laptop. This means, you must meet your diners where they’re at. They could be conducting a business meeting, studying for an exam, writing an on-the-spot review, or simply browsing “the net”. In any case, WiFi is necessary; it will not go unappreciated.

4 – Consider offering a delivery option or even a food truck version of your restaurant. Convenience is the key word. At any given moment, diners want to have access to their favorite restaurants and food. Whether they are ordering their choice of entrees via their mobile device or standing in line at a festival, diners don’t see anything wrong with this expectation.

5 – One of the most important assets for any business is its employees. It’s a known fact that the restaurant industry suffers from high turnover rates. Value your employees. And yes, this will vary per establishment. This could mean offering competitive salaries and benefits, creative perks, or unlimited professional development…It could also involve acknowledging an employee’s birthday, greeting them with a smile, or making time to discuss their dreams and aspirations. A little goes a long way.  

For more awesome blog posts and access to valuable, downloadable foodservice rebates, register at Foodservicepromos.com for FREE.

Author, speaker, chef and restaurateur Ryan Gromfin shares these 6 Restaurant Owner Mistakes are costing you the money, the freedom and the joy you deserve in your business and your life.

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Monday, 15 August 2016 11:55

The Changing Role of Foodservice

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pic food servicesFoodservice really isn’t foodservice. In the recent past, as the name implies, foodservice operations simply provided food as a service to their customers, whether that took the form of a restaurant, a cafeteria, patient feeding, etc. Today, however, executing that menu represents but one small ingredient in a foodservice operation’s recipe for success.

Consumers’ expectations for foodservice have never been higher. They demand transparency, locally sourced ingredients and customization — and that’s just the first course. Today’s consumer expects high-quality food. That’s become rather ubiquitous. What they demand, though, is an experience in which food is part of helping them live the lifestyle to which they have become accustomed.

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There is a trend in restaurant design that you might’ve noticed, but never questioned. It seems that more and more new ones are opting for a paired down, more raw look–almost to the point where they look like they’re halfway done. A few key similarities: exposed light bulbs, brick walls, and steel details. Some offer a quirky feature, like a surprising approach to the bathroom, but those are mostly reserved for eateries where the aesthetic is more conspicuously-designed.

Industry experts think that this industrial style has less to do with trying to be cool and more to do with economics. Restauranteurs are converting spaces that at another time might not have been given a second glance. Rolf and Daughters, an up-and-coming restaurant in Nashville, used to be an old textile mill. Fearon Hay recently completed a similar project in...

National Restaurant Association study maps the restaurant industry technology landscape.

Roughly four in five operators agree that technology can help make restaurants more productive, increase sales and provide a competitive advantage, according to data from a study released by the National Restaurant Association. Conversely, half say technology also makes the customer experience more complicated.

“This research highlights the importance that user-friendly, streamlined tech solutions play in creating an innovative restaurant environment and that closing this divide will be a priority for the industry going forward,” said Annika Stensson, director of research communications for the National Restaurant Association.

Thursday, 28 July 2016 10:53

Restaurant Food Cost Saving Ideas

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Author, speaker, chef and restaurateur Ryan Gromfin shares three cost-saving ideas that you can implement
immediately after watching this video. These tips can save you money instantly and have a huge impact on your bottom line!

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Wednesday, 18 May 2016 12:23

Foodservice Manufacturer NRA Special

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Time once again to experience all the activity, excitement and progress that draws 63,000+ foodservice professionals from around the world each year to NRA Show.

Every year there are new opportunities and new challenges in the restaurant, foodservice and hospitality industry. The NRA Show is where ideas take shape and deals get done. And every year, the Show delivers products, services, education and inspiration around the topics that matter most.

Whether you're a chain, an independent, a retailer, a non-commercial operator or a manufacturer—from the U.S. or abroad—you have the same charge: develop and deliver a foodservice experience that customers will love at a cost you can sustain.

To help do our part in keeping costs low, we are announcing a NRA Show Special for Foodservice Manufacturers who want to expand their reach and grow their base of independent operators.

FoodservicePromos.com program combines content and social marketing to reach over 1,000,000+ foodservice professionals with your rebate or promotion and completes the process with a fully automated redemption process on the back end. Our cost-effective program drives targeted, qualified and engaged independent commercial and noncommercial foodservice professionals to your offer!

Announcing our 2016 NRA Show Special…the starter marketing program for manufacturer rebates at the ridiculously low price of $499/mo...PLUS ONE MONTH FREE!

Show Special

*Valid until June 30th, 2016

To place your promotion into the hands of new operators and reach upwards of One Million independent owners/operators, call or email John Kallerup @ 612.747.2448 or This email address is being protected from spambots. You need JavaScript enabled to view it.

FOR FULL DETAILS ON THE 2016 NRA SPECIAL FOR FOODSERVICE MANUFACTURERS, CHECK OUT THE PDF BELOW!

watch-create-rebateRich, consistent and well-balanced, Filippo Berio has taken extra strides to make it easier for operators to offer their premium extra virgin olive oil. Filippo Berio Culinary Selection® introduced new, ultra-convenient, “EVO to Go” portion packets adds distinctive flavor and healthful nutritional benefits to multiple, single-serve menu applications.

From dine-in to take-out, Filippo Berio Culinary Selection®'s newest condiment packets are uniquely made from the first cold press of the olives and are ideal for a broad range of menu items. Additionally, the packets can be served alone or along with other condiments, and have no waste or "mess" associated with condiment stations or large bottles.

Another major benefit offered by Filippo Berio Culinary Selection® “EVO to Go” packets, besides being more healthful, is the versatility. Within the hospitality vertical, the packets are fitting for any segment from colleges and universities to healthcare facilities and all takeout and catering operations. Taking advantage of this offer is a no-brainer.

Be sure your professional operation is prepared by taking advantage of one or all of our featured rebate offers from Filippo Berio Culinary Selection (expiring in May). This awesome rebate has a minimum purchase of five (5) cases of Filippo Berio Culinary Selection brand products and a maximum value of $1500. Also included is a FREE autographed copy of Hero Food, written by Chef Seamus Mullen (with 5-case minimum) featuring more than 100 recipes by the award-winning NYC restaurateur, and three-time semi-finalist for James Beard Foundation’s Best Chef NYC.

For more awesome blog posts and access to valuable, downloadable foodservice rebates and offers, register at Foodservicepromos.com for FREE.

CaptureSandwiches are one of the most popular food items in America. Legend has it, the term "sandwich" came from John Montagu, 4th Earl of Sandwich, an 18th-century English aristocrat. Because Lord Sandwich enjoyed gambling, he demanded his valet to prepare his food in a way that would not interfere with his games. His valet presented him with meat tucked between two slices of bread. In turn, Lord Sandwich was able to eat his food and continue gambling, all without using a fork or getting his hands greasy.

First appearing in American cookbooks in 1816, sandwiches became a go-to, and remains as such even today. In every corner of the world, in every restaurant establishment, and on every menu, there is a"favorite" sandwich. This leads to Restaurant Hospitality's 4th annual 'America’s Best Sandwiches' contest. It's easy to enter. If you have an outstanding sandwich that your customers cannot resist or an award-winning sandwich, then simply enter your sandwich details and upload a hi-res photo, and you're all done. The rest is left up to the RH editors, who will secretly visit your establishment to see if your top sandwich is worth all the hype.

The submission deadline is April 8, 2016. The winners in each category (10 total) will be showcased in the June RH issue and on restaurant-hospitality.com.

For more awesome blog posts and access to valuable, downloadable foodservice rebates, register at Foodservicepromos.com for FREE. 

mccain logoHere at Foodservice Promos, we love sharing valuable operator rebates with our followers. Today, you're in luck. We came across a 'limited time' free case offer for the crispy, craft beer battered Brew City products. 

Brew City is an extremely popular and sought-after McCain Foodservice brand made with 100% premium craft beer. This not only helps to maximize the crispness, it also offers the beer flavor so many people look for and love. As a food operator you want to ensure that you're delivering the best menu items to your customers and this is the perfect opportunity to do so. Brew City offers tons of beer battered products, including but not limited to, onion rings, french fries, zucchini slices, cheese curds, and onion pearls.

Check out the video below and take advantage of this limited time, free case offer from McCain. Lastly, don't forget to register at FoodservicePromos.com (if you haven't already and it's FREE) and visit regularly to download valuable rebate offers.

 

 

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